It's something that can't be seen like a great jacket or nice shoes and it's more invasive. And finding a cologne that enhances your personal level attraction can be a fun sport. Pheromones are a natural part of human sexuality and attraction. As my grandad used to say, 'If you like that kinda thing, then that's the kinda thing you like.' Wine is not my thing, but for me the right scent on a man can be intoxicating. It's like wine, you either get into it or you don't. And they all end up smelling the same with just traces of their original scent.

A lot of the department store colognes use a lot of artificial ingredients and alcohols that make them abrasive. Early days like Coolwater, Fahrenheit, Jazz.Īs I grew up my tase matured, and my worldview opened up through exposure to what makes colognes better than others. I remember watching my dad shave in the morning and when he was done he would apply cologne and then jokingly slap my cheeks with some. I went to high school in the 90s and love colognes. And home stagers who stage multi-million dollar homes will have Creed in the bathroom as representative of the type of person who would live there. Baccarat Rouge from Maison Francis Kurkdjian, anyone? I wear Creed Aventus sometimes, and someone literally walked up to me and said I smell like money, even though I barely have any.

Some brands you don't even ever hear about UNLESS you have a shitload of money. And it's not even marketed as aspirational. Tom Ford is not marketed to poor people, that is for sure. BUT from what I witnessed, both the extremely wealthy and the middle level socio-economic class spent a lot of money on colognes. I am not necessarily saying because someone spends this type of money that they aren't from socio-economic lower class - considering someone women would buy a bag over spending it on their rent that month.

I worked at Bergdorf Goodman where they had $5000 bespoke fragrances available for people who wanted something expressly made for them.

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